Alyssa Dineen


Modern dating made easy with an expert personal stylist and dating coach.


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I want my profile to stand out,



Would you describe online dating as: daunting, tedious, maddening, annoying or disappointing? If you answered yes to any (or all) of these, then you could probably use some support.

Hi! I’m Alyssa Dineen and I’m a personal stylist and online dating coach in NYC. I started Style My Profile to help other online daters feel better about getting out there—and staying out there—in the world of online dating. Whether it’s to meet your soulmate, to find a fun person to have dinner with, or even just to match with more people, I can help you from the ground up.

If you choose to work one-on-one with me, we’ll team up to find your true-to-you style for your profile photos and IRL dates, decide what to include in your profile, and get you ready to actually ask someone out.

With my 20 years of styling expertise, my art director eye, and my own personal dating experience, I am able to coach online daters successfully through the foreign world of dating apps. In fact, I feel so confident about my advice on online dating and creating a great profile that I wrote a book about it. The Art of Online Dating includes my own personal experiences and those of my clients, as well as practical and actionable tips to get you feeling more confident about your dating life.

Want to improve your profile at your own pace? I’m also the creator of Profile In An Hour, which includes our Blank Tinder Bio Template and our Hinge and Bumble Prompts How-To Guide, giving you the tools to take creating a standout profile into your own hands.

Want to Write the Perfect Bio?

Click here to download the free Meet Your Match bio tips & questionnaire 

“There has definitely been a big improvement for me with online dating. In fact I’ve matched with so many people I’m interested in meeting I’ve had to pace myself! I’ve had some great dates and am continuing to explore. Thanks for all your expert feedback and the boost of confidence that resulted from talking this all through with you!”  H.R.

New look. Same you.


After leaving my marriage at age 41, after being with my ex for nearly 18 years, I had no idea what I was in for. One of the things I told myself was: dating is going to be awesome! All my friends are going to set me up with their divorced guy friends and I’m going to be swimming in blind dates. Well, that happened once.  

A few months into being single, I realized I had to face the facts: I needed to online date to meet people. It took some trial and error to figure out which photos worked and which didn’t, what to write in my bio, and how to interact with potential dates. With my experience in the fashion and photography world, I was able to crack the code. And now I get to share what I learned with you.

Most people feel lost when it comes to online dating. That’s how I felt too. What I realized through my own experience and in working with all my clients is that we all feel the same way. I can help you wade through to get to the part where dating can actually be fun! 

“Working with Alyssa was a great experience all around. She is patient, intentional and has a great eye. I use her styling tips every day I get dressed and remember her professional advice when shopping!” -Katherine S.

art of online dating by Alyssa Dineen

Alyssas book, The Art of Online Dating, is now available to order!


“When I was ready to start dating after separating from my husband I was somewhat terrified and completely clueless about the dating app world. Alyssa helped me set up all my profiles advising me on which photos to use and what to say in my bio. And she shared so much of her own experiences which was so helpful in navigating this new landscape. I am so happy I connected with her. She’s my dating guru!”


I believe that online dating, just like everything else in life, needs to be approached in a mindful, intentional way. If you’re half-heartedly checking your dating app(s) a few times a month, it’s very unlikely you’ll be fulfilled by online dating.

I also believe in the age old adage that when you feel good, you look good and when you look good, you feel good. We can work from whatever point you are in your personal style journey. Whether it’s to revamp your whole wardrobe, or it’s to add just a few key pieces to make you feel confident and great when you step out the door.

I wholeheartedly feel that when we go all in on our dating vision and experience, we expand into greater possibilities and a deeper understanding of ourselves in the process.

“Alyssa is an excellent stylist. She effortlessly works within your price range and personal needs. She improved my wardrobe (and my style) immensely, and she’s a pleasure to work with.”
-Courtenay O.

Profile In An Hour
Profile In A Day
One-on-One Date Coaching