Understanding the Role of a Dating Coach: Alyssa Dineen’s Proven Approach to Online Dating

How often do you feel overwhelmed by the world of online dating? Is it… every time it’s up to you to start a conversation with a match, or even every time you look at your phone and think about setting up a Hinge profile? As an experienced dating coach, I’ve noticed that many struggle to navigate this somewhat foreign landscape. But guess what? It doesn’t have to be as intimidating as it seems.

First, let’s understand what a dating coach does.

Dating coaches generally work to help you improve your dating skills and overcome personal obstacles that prevent you from forming successful relationships. The support of a dating coach can range from creating or improving your profile presentation on dating apps, to providing you with effective communication techniques, to boosting your self-confidence. Essentially, we’re here to help you put your best foot forward in the dating world.

Now, let’s dive into my date coaching approach.

With two decades of styling expertise and an art director’s eye, I bring a unique perspective to the world of date coaching. I founded Style My Profile with a simple mission: to help online daters feel more confident and optimistic about their dating journey. I do this by utilizing my skills to help enhance your online presence while also guiding you through the intricate world of dating apps.

My book, The Art of Online Dating, is an extension of this mission. It offers readers practical, actionable tips to improve their dating lives and shares personal experiences from my clients and myself. It’s not just a guide; it’s a testament to the potential of online dating when guided by the right hands.

So what does this look like for you?

Well, you and I will hop on Zoom, and we’ll work from wherever you’re at.

If you ready to online date but haven’t started yet, I’ll walk you step-by-step through downloading ​the right app for you​, I’ll choose and edit photos that showcase you, and we’ll write bios and prompt answers together in your unique voice that will delight and intrigue your potential matches.

If you’re already online dating, we’ll tune up your profile so it’s stellar, and we can work on how to get conversations going (and, importantly, keep them going!) in ways that won’t get lost in your match’s inbox.

And we don’t have to stop there! I’m also here for you once you start going on dates, and need to navigate all the niche modern dating rules of etiquette (and your own feelings!).

It’s worth mentioning that this journey isn’t always smooth sailing, but that’s what makes it exciting. My partner, Yoav, and I spent the first 2.5 years of our relationship navigating the complexities of ​long-distance dating​. It wasn’t ideal, but it wasn’t prohibitive either. It was an adventure, and every single day has been worth it. Our story is a reminder to keep your options open because you never know… your perfect match could live a little further than expected.

Whether you’re based in NYC or elsewhere, ​I’m here to help​. So let’s embrace the adventure, widen your net, and remember that every step you take in the dating world, no matter how small, is a step towards finding that perfect connection.

Okay, now tell me: have I piqued your interest in date coaching?

Yes?? I hope so! You can get more info here, or go ahead and ​schedule a call with me here.​ I can’t wait to work with you!

Happy dating!


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Hi! I’m Alyssa Dineen and I’m a personal stylist and dating coach all rolled into one. I started Style My Profile to help other online daters feel better about getting out there— and staying out there— in the world of online dating. Whether it’s to meet your soulmate, to find a fun person to have dinner with or even just match with more people, I can help you from the ground up.


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Purchase our Profile In An Hour, designed for getting your profile swipe-right ready in as little time as possible.