Dating By The Numbers

Hey Everyone,

Ever wondered how many people actually use dating apps? Or what the real success rate is of meeting a partner online? Take a look at some stats below!

By The Numbers

  • 30% of U.S. adults have used dating apps (that’s about 100,000,000 people!)
  • 12% of U.S. adults have been in a committed relationship with someone they met online
  • 29% of people are most likely to a respond to an opening line that makes them laugh (though if you’re stuck, 17% say a simple “hey” will do!)
  • 1 in 6 marriages are now starting online

What % of people your age have used a dating app?

  • Age 18-29: 48%
  • Age 30-49: 38%
  • Age 50-64: 19%
  • 65+: 13%

People are out online dating in full force now that in-person dating has returned after the worst of the pandemic. The top dating apps have all seen their numbers boom since last fall—Match and OKCupid both grew over 20% last fall alone.

And in the most encouraging news: the pandemic seems to have impacted how mindful people are being on dating apps. One study showed that over 50% of online daters shifted to more intentional dating: being more upfront about what they want, looking for relationships rather than hookups, talking about serious topics earlier on, going on more dates and drastically decreasing ghosting.

There has never been a better time, at any age or on any app, to be an online dater. Go get out there!

Happy dating,

Need help with your online dating profile? Schedule a consultation to learn more.

And if you’re a previous SMP client, click here to find out about date coaching!