There are many new people here so I wanted to take a moment to introduce myself and tell you how and why I am here as a (reliable) dating expert. And for those of you who have been here a while, maybe there’s something you didn’t know about me 😉

I started Style My Profile nearly 8 years ago because when I started dating after my divorce, I was completely lost when it came to the dating apps. I had been with my ex husband for almost 18 years, whom I had met way before dating apps or even cell phones. With much trial and error, 2.5 years of some great dates and also heartbreak, I eventually met my perfect match and current partner, Yoav, on Tinder. (I didn’t know he was my perfect match until date #4 but I’ll get to that in a minute).

Yoav and I talked about how challenging it was to navigate the dating apps as people who were new to it. We knew we couldn’t possibly be the only middle-aged, divorced people who didn’t know what photos to use, how to take decent photos to use, what to write in a bio, how to spot red flags, or the most difficult part of online dating, going from messaging with matches to an actual IRL date. I wanted to help people skip the learning curve and get right into the dating part with a strong profile and strategies.

Back to my first 3 dates with Yoav! If you’ve worked with me you know I’m a BIG proponent of giving it more than just one or two dates to see if you like them. As long as there are no red flags, they aren’t boring you to death, or you simply know you would never be attracted to them, this is a must. There was no chemistry for our first few dates, but he was respectful, engaged, responsive, proactive, and kind. And that was enough for me to keep going out with him.

On our 4th date, it completely clicked for me and then the chemistry was off the charts. I felt it was because he was more relaxed and showed more of his true personality and sense of humor. We have now been together for over 8 years.

The majority of dating success stories with my clients are similar: There weren’t sparks on the first few dates– sometimes even 5 dates– but they got to know one another, and the rest followed.

Over the 8 years since starting Style My Profile, I have worked with hundreds of clients, both men and women. I’ve seen thousands of dating profiles. I’ve seen what works and what doesn’t when it comes to online dating. And I know what strategies work and I know that having no strategy, or simply dabbling in online dating, doesn’t work.

Since I started SMP, the dating apps have changed and in turn, so have our strategies. My coaching has evolved from simply helping people set up a profile that reflects them and attracts the right people, to coaching them through app fatigue, with mindset, working the algorithms, text message exchanges, and more.

So that’s my story in a nutshell. I’m glad you’re here and I hope that you learn from our weekly newsletter!

I love what I do and I love seeing people fall in love.

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With gratitude,

Alyssa
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